Britons are getting a ‘raw deal’ on the price of technology products, handing over hundreds of pounds more than shoppers across the Atlantic.
They will pay £755 more for a Samsung TV, while an Apple MacBook Pro 13in laptop is £355 cheaper in the US, the Which? comparison shows.
British shoppers are also paying over the odds for digital goods, with a 12-month Adobe Creative Cloud subscription costing £208 more.
Which? Executive director Richard Lloyd said: ‘UK consumers are getting a raw deal by paying up to hundreds of pounds more for the same tech products on sale in the US.
‘Manufacturers should play fair and explain why consumers are paying more for buying in the UK.’
The consumer group compared the prices – including tax – of 13 identical products.
It found the Microsoft Xbox One and the Sony PlayStation 4 were both £95 more here, while Microsoft Office Professional was £154 cheaper in the US.
Music streaming service Spotify sold a 12-month subscription for £120 in Britain, compared with £71 in the US.
Which? advised shoppers to buy digital products in store, where they are more likely to get a discount.
It also called on the Government to raise the threshold for import duty on goods bought online – currently £135 – to the same as that for those brought back from abroad, to allow people to take advantage of lower prices in the US.
A spokeswoman for Spotify defended its pricing policy, saying: ‘Each time we launch in a new territory, we need to negotiate with that country’s record labels and other rights holders in relation to music licensing fees.’
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